Make it easy

Your website is one of your best tools to help you solve your customer's problems.

Your home page design is critical to capturing your visitors interest and loyalty. Just because there are so many fun things you can now do on the web, doesn’t make them appropriate for every website.

A few items that irritate visitors and ways to correct them:

(1) Music or voice that automatically launches when you land on the home page.
If your visitor is listening to their own music on their computer, or they have several windows open at the same time, an interference of your beautiful music or sales pitch may aggravate more than inspire. Give them a place to click where they have a choice to listen or not.

(2) Long flash intro with no way out.
This is similar to the automatic launch of music. Most people have limited time to accomplish a task and if your website takes extra time to show your movie EVERYTIME they visit your website, they may not wait for the ending credits and they may not come back. Don’t hold them hostage. Give them a place to click to skip the intro and get to the information or product they are looking for.

(3) Difficult to find instructions and hyperlinks on your home page can send a visitor running. Make your home page attractive, easy to read with navigation and text links that are easy to find and understand.

Visitors to your site are either looking for an answer, a product or service to buy, information to learn, a cause to join. Make it easy and welcoming for them.

Plan your website, and especially your home page from the eyes of your prospect/customer and you will find more of the results you want from your visitors.