Google-friendly website

Do you know that you can be blacklisted from GoogleTM search results?

The following is excerpted from GoogleTM webmaster materials:

Google's aim is to give users the most valuable and relevant search results. Sites' positions in Google search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results. Therefore, GoogleTM frowns on practices that are designed to manipulate search engines and deceive users re-directing them to sites other than the URL they selected, (used significantly in the pornography industry), sites with numerous inbound links created by link popularity schemes or sites that provide content solely for the benefit of search engines. Google may take action on such sites making use of these deceptive practices, including removing these sites from the Google index.

GoogleTM quality guidelines cover the most common forms of deceptive or manipulative behavior, but GoogleTM may respond negatively to other misleading practices (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't identified in the webmaster guidelines that Google approves of it.

No one can guarantee a #1 ranking on GoogleTM.
Beware of claims to guarantee rankings, allege a "special relationship" with GoogleTM, or advertise a "priority submit" to GoogleTM. There is no priority submit for GoogleTM.

Use of deceptive or misleading content on your website, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index.

Avoid companies with sales pitches that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines.

Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

For more information about improving your site's visibility in the GoogleTM search results, we recommend reviewing GoogleTM webmaster guidelines. They outline core concepts for maintaining a Google-friendly website.