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Blogs are the rage today. In fact, you are reading one of our blogs.
New blogs are started daily as businesses seek to expand their reach in the internet.
The simple rules of blogs -
Make them easy to navigateMake them easy to read – small font size and light font against a light background is the most difficult to read.
Keep them current
Match the design to your current website.
Blog away and enjoy.
This term is used to describe the problem caused by the constant changing in page placements within a website.
Many times a Web page or search engine result offers a link and when you click on it, you ge
t an error message (e.g., "error 404 not available") or a page saying the site has moved to a new URL, with no reference of the new URL. this leaves the visitor frustrated and without the information they were seeking.
Webpage URLs change frequently because the documents are moved to new hosting servers, the file structure on the computer is reorganized, or sites are discontinued. with all the many changes, and the search engine cache files, it is difficult for the spider robots to keep up with all the changes every time they happen.
In order to prevent your site visitors from experiencing Link Rot, be careful when moving pages to a new folder in your website, or discontinuing pages. The best solution in both of these cases is keep the original webpage URL and place a redirect command in its code.
That way you keep your visitor happy.
Small businesses look to the industry leaders for examples of how to best represent themselves as they strive to grow. Companies spend thousands of dollars making sure their logo, company colors, message and image are consistently and professional represented. Their successful examples can usually be followed by other business as a template of professionalism.
One area that seems to be overlooked is the importance of your email address being consistent with your business. New businesses starting out are signing up for free email accounts, (ie:Gmail,Yahoo, etc.) as their business email, instead of using an email address with their company website name. Many people will add a second “business” email to an existing personal AOL account. Free email addresses say: I’m new, I’m small and I’m cheap; which is usually not the image a small business wants to project. 
Websites mirror the image of the company, many times with the company name as the website and/or domain name. To maintain a consistent professional image of your business your email address should be the same as your website address. Christine@mycompanyname.com, has a more professional image than mycompanyname@gmail.com
This shows not only a level of professionalism, but also assures your customer that you really are with the company. With growth of email scams, this one little area may make a huge difference to the very prospect you are attempting to reach.
Most website packages come with a minimum of at least one email address, which your webmaster could have forwarded to your free or aol address if you only want one area to check emails. This way it can still be convenient for you, yet show the most professional image for your company, large or small.
We placed a poll on a previous blog and the results seem to say the same thing:
How important is it to your professional image to have a business email address (yourname@yourbusinessname.com) instead of a free email address.
Essential 48%
Very Important 25%
Not Important 7%
No Difference 11%
Don’t know 9%
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